As a second-generation jeweler, Murray got his start working in his Dad’s jewelry stores in New York City’s Financial District. After their store was destroyed on 9/11, he began designing and manufacturing for world-renowned designers and national retailers. Now, with the change in the retail environment over the past decade, Murray wanted to design and make jewelry directly for the end consumer. Aware of how intimidating purchasing jewelry online can be, he set out to create a brand and product that allows his customers to purchase affordable, quality, and practical fine jewelry with confidence.